We’ve explored the advantages and disadvantages of platform vs soapbox. Hopefully you’ve all noticed that neither method of drawing attention is without its dangers. I’m going to assume that everyone reading this has settled on the decision to use social media instead of a soapbox. So today let’s talk about being effective without being extreme.
These are suggestions I’ve gleaned from various classes I’ve taken at writers’ conferences the past few years.
Tweet this: Build an effective writer’s platform
Work to develop it over time – this can’t happen overnight. Pick a couple of social media outlets like Facebook, Twitter, Blogging, Pinterest, etc., and spend time building them. Better to do a couple of things well, than to be all over the board in a half-hearted fashion.
Make “friends” – don’t go looking for sycophants. You want to interact with your friends and followers. Ask questions. Listen to what they have to say. Respond to them, don’t just hit the “like” button. Engage. Post things are that are real. People can spot a phony a mile away. But be respectful. This is no place to pick a fight. That type of interaction may build a certain following, but you can bet it will also drive people away.
Aim to develop devoted followers – you want a long-term relationship with readers who want more of your stories. The worst way to do this is to constantly push “buy my book” posts. Instead, share your writing journey. Give updates on your WIP. Tell funny stories about what happened while you were writing. Share discoveries along the way. Give them a glimpse of the wizard behind the curtain.
Create a platform that works – if you don’t like it, nobody else will either. ‘Nuff said.
There are – of course! – lots of other good ideas. I hope you’ll share one of your favorites in the comments.