Every writer needs a platform. Trust me. You can’t spend 10 minutes at a gathering of people from the writing world without hearing that. And hearing that. And hearing that. Ad nauseam.
Who’s saying it? Agents. Editors. Publishers. The people who make contracts happen.
But it’s not just traditionally published authors who need a solid platform. It’s also every self-published author who wants to sell at least one book to someone they don’t share DNA with.
Tweet This: So what on earth is a “platform?”
In the old days – hey, I’ve been around the sun a few times – we called it a soapbox. Before there was the Internet, before there was TV, before there was radio, people with something to say had to seek out people willing to listen. They took a soapbox to a street corner, jumped on top, and started talking to draw a crowd.
Today, in our technical age of social media, people with something to say pick up a device and tap fingers against a smooth screen to send their thoughts to the world. No hike to a street corner. No hauling a heavy wooden box. No shouting to be heard over a gathering crowd. Able to reach people around the globe. Easy, right?
Back in the day, someone shouting from atop a soapbox drew attention. After all, it wasn’t like there were dozens on each street. Most people were too busy eking out a living.
Fast forward to today. Everybody under the age of 80 – and plenty over it – are plugged into social media. How on earth is a writer supposed to stand out?
How are you doing it? I’d love to hear from writers who are working it and seeing results … however humble they may be.
Stop back for Platform or Soapbox? Part Two on June 29, 2015.